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How to Market Your Business

Saturday, October 18, 2008
9:00 amto12:00 pm

2008 Workshops for Existing Businesses

How to Avoid the 10 Most Common

Mistakes Women Make in Business How to Market Your Business

Date: October 4, 2008

Since roughly one third of all new businesses are owned by women, Score is presenting a new workshop given by women for women

Presented by Score counselors Clydette Mayfield and Yvonne Vanoni. The material is based on their own extensive business experience and years of observing what works and what doesn’t work in a business environment.

Come prepared for a candid discussion of ten things to avoid to make your business more successful.

Date: October 18, 2008

Topics covered include:

Understanding your targeted market

Finding the best ways to reach your targeted market

The role of signage to market your business

Low cost ways to promote your business

Stretching your promotion dollars

Using customers to market your business

Using employees to market your business

Using the Internet

Pulling it all together.

By: Jack Mayfield, SCORE Chico

How to Read & Use Your Financial Statements How to Strengthen Your Business

Date: November 1, 2008

Topics covered include:

What information is needed to run your business?

How to forecast Sales

What are the three numbers you should you look at in your P&L statement to understand the health of your business?

How to free up cash from inventory & receivables

How to forecast Cash Flow

By: Jack Mayfield, SCORE Chico

Date: November 15, 2008

Topics covered include:

Targeting the right customer

Why discounting doesn’t work

Understanding the competition

Finding your “Niche”

Take advantage of being small

Understanding the Profit Formula

Impact of Pricing

Impact of Purchasing

Impact of Expenses & how to reduce them

Understanding how to “leverage” profits

By: Jack Mayfield, SCORE Chico

Location & Registration

The workshops are held on Saturday mornings from 9 AM to Noon at the Chico Chamber of Commerce, 3rd. and Salem St., Chico. The cost per workshop is $20 or take all four workshops for $70 (paid in advance.) Registration is required. Call the Chamber at 530 891 5556 to register or register online at www.scorechico.org. .

Special Arrangements for the handicapped will be made if requested in advance. Score is partially funded by the US Small Business Administration. The support given the Small Business Administration does not constitute an expressed or implied endorsement of any of the cosponsor’s opinions, products or services. All SBA services and programs are extended to the public on a nondiscrimination basis.

Score Chico, 1324 Mangrove Ave., Suite 114, Chico, CA 95926, (530) 342-8932 www.scorechico.org